Vehicle branding

Vehicle branding: full wrap, part wrap or lettering?

A branded van is a sign that drives across the emirates every day. Here is what full wraps, part wraps and cut lettering each give you, how long they last and how to plan a fleet.

Installer using a heat gun to fit wrap film around a car bumper

Your vehicle already spends hours a day on the road, parked outside clients' buildings and waiting at signals. Branding turns that time into advertising that you pay for once. There are three main ways to do it.

1. Logos and lettering

Your logo, phone number, website and trade licence details on the doors and rear, in cut or printed vinyl.

  • Best for: cars and pick-ups, new businesses, and fleets where every vehicle needs the same details quickly.
  • Why: lowest cost, fastest to fit, and easy to update when a number changes.

2. Part wraps

Printed graphics cover part of the vehicle, usually the sides and rear, or the bonnet and doors, and blend into the paint colour.

  • Best for: vans and trucks where the paint already suits your brand colour.
  • Why: most of the impact of a full wrap at a lower price.

3. Full wraps

The whole vehicle is covered in your design, fitted around every handle, window, vent and curve.

  • Best for: buses, delivery vans, launch campaigns and brands with a strong colour.
  • Why: the vehicle becomes the brand. Nobody forgets a bus that looks like your logo.
Team coach in full club livery parked in front of a mosque in Khorfakkan
Full livery on a team coach for Khorfakkan Football Club

Will it last in UAE sun?

Yes, if the materials are right. We print on cast vinyl, which follows curves without shrinking back, and laminate it against sun and washing. With normal care a wrap lasts several years. Hand washing helps; high-pressure jets close to the edges do not.

Does a wrap damage the paint?

No. Good cast vinyl protects the paint underneath and comes off cleanly when removed properly. That matters for leased vehicles and when you sell.

Approvals

In most emirates, advertising on a vehicle needs approval from the traffic or transport authority before it goes on the road, and the rules are not the same everywhere. We design to the rules of your emirate and prepare the artwork the application needs; the approval is issued to the vehicle owner.

Branding a fleet

  1. We design the livery once, on the largest vehicle.
  2. We adapt it to each vehicle type, so a bike box, a sedan and a 3-tonne truck all look like the same company.
  3. We book vehicles in batches, often in a day per van, so your business keeps moving.

Send us the make and model of your vehicles and a photo of each side. We will show you the design on your own vehicle with a price. More on our vehicle branding page.

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